Water is gold!

Infographic of where is earth's water
Infographic of where is earth's water
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Guest Post by Bill Colquhoun – World Sustainability Collective Founder

Water is gold! Why?

The world’s population has passed 7 billion and is predicted by some to reach 9 billion by 2050. Not only are the numbers increasing but people’s aspirations are too

The existing business models are not designed to take account of environmental and social impact and the world’s finite resources are under threat.

Yes but water is not finite. It rains and this recycles the vast oceans’ abundant supply!

Well not quite.

Climate change is affecting where the rain falls and some areas are having too much and some too little. We have witnessed the floods in the UK and droughts in Australia and Africa.

Also the great rivers that supply water for agriculture as well as domestic needs are being dammed upstream. In future wars maybe started because of water supply and not oil, as in the past

Do we need to have a different way of capturing and distributing water to areas of demand? Does industry and agriculture need to conserve and recycle water more efficiently?

Perhaps the Israeli process of desalination could be more widely used?

Maybe we should treat water as a true commodity, and price and trade it accordingly?

Do you think we need to have a fundamental re-think of how we value water? What do you think?

This article was first published here.

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I am a Chartered Environmentalist from the Royal Society for the Environment, UK and co-owner of DoLocal Digital Marketing Agency Ltd, with a Master of Environmental Management from Yale University, an MBA in Finance, and a Bachelor of Science in Physics and Mathematics. I am passionate about science, history and environment and love to create content on these topics.

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